Friday, May 20, 2011

How Special Discounts Are Important To Cable TV Subscribers

By Darlene Jover


In this topic, let's talk about the importance of special discounts to any cable or satellite television subscribers. Why are we going to talk about this? It is one of their marketing strategies to attract customers in terms of sales or income generation. In other words, companies such as satellite / cable needs money forever. However, money is not good enough for them. As a business owner of an individual franchise, you need to build relationships with their customers or subscribers. It is a way to make them trust you and your business forever.

One way to trust is making a special offer. What is a special offer anyway? This is a limited opportunity for customers to take advantage of free or discounted. Let me give an example about special offers. For example, a new digital product of an affiliate program was launched to the public. Since the public launch, they have to do something to attract a large number of buyers or customers. During its first version, which offers special discounts to the first 100 customers who buy your product. As a result, actually worked for them.

The same happens with a cable television franchise. If you are new to the competition, the need to offer special discounts to their customers or subscribers. Do you know why? It is a way to get a lot of repeat customers in your area. Note that there are plenty of competitors in any business model you have. The cable TV companies are trying to get more customers or subscribers to repeat the process. Once the strategy has gained special offer, your business is good to go. In other words, this marketing strategy is so effective.

I like to give another example about the special offer strategy. Common USA stores like Walmart and Target are offering discount cards to their regular shoppers. The shoppers may use their card to avail special discounts to any item that they want to buy. It means that a regular shopper may save more money in their pocket, depends on what item they would buy. If the discount percentage is at 10%, the shopper may save a little cash. But if the discount percentage is at 40% to 80%, you may likely save even more money for good.

But what about the cable television industry? Can perform this type of marketing strategy for their customers and subscribers? Note that every business has the right to do whatever it takes to succeed. To be successful in the near future, special discounts will be offered at the right time. Although this is a limited opportunity for customers or subscribers, you can expect a lot from them asking for the promotion. This means your marketing strategy for the cable TV is working. This is important for us to make special discount offers subscribers of cable TV or satellite? There is nothing wrong for us to deal with, always a key to making our company successful.




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